Business Services, & Finance

business reputation

Advice for First-Time Business Owners: Protecting Brand Reputation

Building an excellent brand reputation is one of the most effective strategies in raising awareness about your business. With a positive image, your company will continue gaining recognition from potential clients and business partners. To achieve this, you need to develop strategies that ensure the public will gain trust in your brand as well as …

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Online marketing concept

The Guide to Ethical Marketing in the Middle of a Crisis

Unless you’ve been living under a rock, you’re probably aware of the crisis that has gripped the entire world these past few months. Nearly every industry has been affected by the new state of affairs, particularly the marketing industry. The landscape of marketing has drastically changed almost overnight, with marketers everywhere now having to walk …

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fast food

How People Are Subconsciously Wired to Like Fast Food

In the capitalistic society where we live, it’s hard not to look left and right without seeing an advertisement in a billboard. It could be about some apparel, mouth-watering food, or maybe some innovative new phone that gets released every year. While there’s only a slim chance that we’ll be getting the product just because …

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happy employees

Budget-Friendly Corporate Event Ideas to Increase Employee Morale

Employees are the backbone of the company. They’re the ones who work tirelessly behind the scenes to ensure that your company continues to deliver high-quality products and services. That’s why you should care not only for their physical health but also for their emotional health. Keep your company’s morale up by regularly holding team building …

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Construction site

Exchanging Old Equipment with New Excavators: Which One Does Your Business Need?

New Zealand’s construction industry poses many hazards and risks if employers and operators aren’t careful with their machinery. The most common machinery-related injuries include amputation, crushing, electric shock, loss of hearing and ill health because of exposure to hazardous chemicals. As an employer, you’re responsible for making sure your employees get proper training and supervision, and that …

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