Science, Digital & Technology

social media

What’s Next for Influencers, Brands, and Audiences as Fatigue Sets In?

Social media hasn’t been around that long, but audiences are rapidly coming to realize how easy it can be used to sway our perceptions and opinions. For instance, a former Facebook employee-turned-whistleblower sheds light on how the platform has been used to manipulate audiences for political gain and misinformation. On a smaller scale, other news …

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polishing car

Do It Yourself: How to Replace a Car’s Bonnet

Car bonnets come in different styles and designs. They were made to protect your automobile’s engine from damages caused by road debris, rain, and other elements. No matter how tough a bonnet is, it is still prone to damage. Corrosion, fender-benders, and front-end collisions are just some examples of what it might encounter. A damaged …

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woman online shopping

6 Technology Trends to Boost Your Business

Technology has forever changed the way we do business. From artificial intelligence to virtual assistants, technology has allowed companies to create deeper connections with their target audience. Below are a few of the emerging tech trends that can give your business the competitive advantage it seeks. 1. Voice over Internet Protocol Voice over Internet Protocol …

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web designers fixing website

How Personalisation Is Key To Member Engagement

Do you rely on membership management to entice people to join your organisation? What tools do you use to ensure effective membership management? One of the most powerful tools in commercial marketing is personalisation. According to research, more than half of UK adult respondents would often sign up for SMS, emails, or social media notifications if these …

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visual online marketing funnel

Stand out and Maximize Online Conversions in Five Ways

Nowadays, businesses are taking advantage of the Internet. Achieve brand awareness, attract consumers, and make conversions by taking your business online. But with your sea of competitors present in the online world, what can you do to ensure that you stand out from the crowd? As a startup, getting ahead of your competitors may not …

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Multiple Testing: How to Guarantee the Safety and Quality of Products

Before a new service or product is released to the public, it has gone under scrutinous testing first. The rigorous testing methods involved are to ensure their safety, quality, and standard compliance. However, such a process does not end with just one or two tests. It goes over hundreds, thousands, perhaps even millions of testing and …

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online cart

Tips to Prevent Your Customers from Abandoning Their Carts

If you’re running an e-commerce store, chances are that you’ve encountered a lot of abandoned carts. This happens a lot and for different reasons. Some abandon their carts because the purchasing process is too complex or they don’t trust the site. Others abandon their carts because they have found a similar item on another website …

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