Science, Digital & Technology

Social media hasn’t been around that long, but audiences are rapidly coming to realize how easy it can be used to sway our perceptions and opinions. For instance, a former Facebook employee-turned-whistleblower sheds light on how the platform has been used to manipulate audiences for political gain and misinformation. On a smaller scale, other news …

What’s Next for Influencers, Brands, and Audiences as Fatigue Sets In? Read More »

The “millennial” generation, also known in some circles as Generation Y, consists of people born from 1981 to 1996. When most people use the term “millennials,” however, they often forget this fact. They often use the word as an insult or to generalize all young adults as lazy, entitled, or toxic and fake woke social …

9 Nostalgic Things Only Millennials Will Remember Read More »

Car bonnets come in different styles and designs. They were made to protect your automobile’s engine from damages caused by road debris, rain, and other elements. No matter how tough a bonnet is, it is still prone to damage. Corrosion, fender-benders, and front-end collisions are just some examples of what it might encounter. A damaged …

Do It Yourself: How to Replace a Car’s Bonnet Read More »

Technology has forever changed the way we do business. From artificial intelligence to virtual assistants, technology has allowed companies to create deeper connections with their target audience. Below are a few of the emerging tech trends that can give your business the competitive advantage it seeks. 1. Voice over Internet Protocol Voice over Internet Protocol …

6 Technology Trends to Boost Your Business Read More »

Do you rely on membership management to entice people to join your organisation? What tools do you use to ensure effective membership management? One of the most powerful tools in commercial marketing is personalisation. According to research, more than half of UK adult respondents would often sign up for SMS, emails, or social media notifications if these …

How Personalisation Is Key To Member Engagement Read More »

Social media metrics are more than about the number of unique views your website has in a day. It’s more than the number of followers you have. It’s more than the number of shares that each post has. It’s a combination of values and components that make up the whole marketing strategy on social media. When …

What Are Social Media Metrics and Why Are They Important? Read More »

Nowadays, businesses are taking advantage of the Internet. Achieve brand awareness, attract consumers, and make conversions by taking your business online. But with your sea of competitors present in the online world, what can you do to ensure that you stand out from the crowd? As a startup, getting ahead of your competitors may not …

Stand out and Maximize Online Conversions in Five Ways Read More »

Before a new service or product is released to the public, it has gone under scrutinous testing first. The rigorous testing methods involved are to ensure their safety, quality, and standard compliance. However, such a process does not end with just one or two tests. It goes over hundreds, thousands, perhaps even millions of testing and …

Multiple Testing: How to Guarantee the Safety and Quality of Products Read More »

There are certain myths in the healthcare industry that many of us still believe. You can even ask people in the business of providing healthcare IT solutions, and they might even think that the misconceptions below are true. But why is it important to know that these healthcare myths are just that: myths? This is …

Five Healthcare Misconceptions That Are Still Alive Read More »

If you’re running an e-commerce store, chances are that you’ve encountered a lot of abandoned carts. This happens a lot and for different reasons. Some abandon their carts because the purchasing process is too complex or they don’t trust the site. Others abandon their carts because they have found a similar item on another website …

Tips to Prevent Your Customers from Abandoning Their Carts Read More »