Science, Digital & Technology

social media apps

What Are Social Media Metrics and Why Are They Important?

Social media metrics are more than about the number of unique views your website has in a day. It’s more than the number of followers you have. It’s more than the number of shares that each post has. It’s a combination of values and components that make up the whole marketing strategy on social media. When …

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visual online marketing funnel

Stand out and Maximize Online Conversions in Five Ways

Nowadays, businesses are taking advantage of the Internet. Achieve brand awareness, attract consumers, and make conversions by taking your business online. But with your sea of competitors present in the online world, what can you do to ensure that you stand out from the crowd? As a startup, getting ahead of your competitors may not …

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Multiple Testing: How to Guarantee the Safety and Quality of Products

Before a new service or product is released to the public, it has gone under scrutinous testing first. The rigorous testing methods involved are to ensure their safety, quality, and standard compliance. However, such a process does not end with just one or two tests. It goes over hundreds, thousands, perhaps even millions of testing and …

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online cart

Tips to Prevent Your Customers from Abandoning Their Carts

If you’re running an e-commerce store, chances are that you’ve encountered a lot of abandoned carts. This happens a lot and for different reasons. Some abandon their carts because the purchasing process is too complex or they don’t trust the site. Others abandon their carts because they have found a similar item on another website …

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Person holding a remote home control

Modern Safety, Modern Solutions: High-Tech Ways to Keep Your Home Safe

Our homes should be a place where we can feel safe and comfortable, where we can sleep soundly or leave our home without worrying about unwanted guests coming into our home, having our valuables getting stolen, or getting hurt due to other external threats. As such, modern technology has made it possible to increase and …

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woman leaning against the door of her restaurant

Managing a Restaurant: The Basics You Should Always Keep in Mind

A restaurant is a foolproof business idea in the sense that everyone will always look for something to eat. This means that your business will always be in demand, but you should not just stick to this idea. The success of your restaurant business does not solely depend on this possibility. You need to understand …

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