Promotion is one of the biggest contributors to business growth. If no one knows about your business, how do you plan on expanding it and earning more? You should focus at least an hour a day on promoting your business if you are a small company, as these can make a world of difference in the long run. Here are some excellent and affordable methods you can try:
Use Your Community
If you are a small business, your main clients will come from your community. Therefore, you must focus a lot of your efforts on your community if you want to grow a loyal customer base. You should learn about what is happening in your community and get involved. If there is a marathon or a little league, you should sponsor it. Find out about where your customers spend their time so you can put posters about your business there.
A lot of big businesses use billboards for advertising their brand, but that will quickly make a small business go over budget. Instead, you can opt for a billboard on wheels — mobile business promotion. Think about how many people walk on the streets and commute to work daily. Now, imagine how many people could see your ad driving down the road. You can quickly get 30,000 to 70,000 views a day thanks to the vehicle wrap.
Who doesn’t love free stuff? If you want a fun way to get your company’s name around, then you should put your logo on everything. For instance, you can find a company that offers screen printing in Utah to print your logo on tote bags and give them away. That way, every time someone sees the item, they will think of your business. You should try to put more information on the item if it can fit, such as your phone number or your website.
If you want an effective way to advertise for free, then take a look at your smartphone. Social media is a fantastic way to promote your brand, and starting accounts on social media platforms such as Instagram and Facebook are free. You should make sure your account has all your business information and post on it regularly, too, while replying to your customers. If you want to make it more effective, invest some money into it — you can get a social media influencer to collaborate with you or buy a sponsored ad.
If you want people to know about your business, what better way can you do that than tell them directly to their faces? While we are not telling you to say to every stranger to visit your business, you can use your skills to have a seminar or a presentation. For instance, if you are a company that focuses on flooring, you can host a free seminar about laminated flooring tips. That way, people will come to your seminar looking for valuable information and walk away knowing about your company, too.
Marketing is something that you should never neglect. Follow the tips above to help your business gain more customers!